Tohatsu Outboards continues to grow and develop and over recent years has launched some of the most innovative product on the market today.

In turn it was decided that it was time to innovate and transform the Brand Image to depict the direction the group was clearly moving. 

The New Logo depicts the Tohatsu Blue Wings which evokes the image of the Sea Hawk, a bird that soars over the oceans of the world. In turn the circle represents the sea . The sea hawk’s wings which transcend it symbolise Tohatsu innovation and  the pioneering ideas that inspire action that transcends the conventional.

The catch phrase "Feel the Wind" is just one of the motivating quotes that we hope will provide the potential user with a dream to move further into boating.

There is nothing more pleasant then a gentle breeze as we move across the open water, why not let Tohatsu take you on this journey.

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